The Curriculum Covers high-demand, industry-relevant subject

• Customer Centricity
• Generation AI in digital marketing
• Social Media Marketing
• Content Marketing
• Search and Display advertising
• Search Engine Optimisation
• Email Marketing
• web Analytics
• Integrated Marketing Strategy

Job Opportunities

• Digital marketing intern, digital Marketing manager, head of digital marketing
• SEO Executive-SEO Manager-Head of SEO
• Social Media Executive-social media manager of social media marketing
• Email Marketing Executive-email/authorization manager-head of CRM
• Content Editor-Content Manager-Head of Content
• Web designer-UX Manager-Creative Director
• Paid Media Executive, -Paid media Manager-creative director
• Paid Media Executive - Paid Media Manager - Head of Paid Media Digital Analyst
• Consultant, Digital Marketing Freelance

Learn By Doing Approach

• Create your blog on WordPress and learn to host it online
• Optimize your blog with strategic keyword research
• Run a social media campaign (with real money) via Meta Ads Manager to drive traffic
• Run search and display campaigns (with real money) via Google Ads to drive traffic
• Monitor your campaigns and optimize for increased effectiveness
• Set up email campaigns to engage your audience through mid-funnel marketing
• Analyze your web traffic using Google Analytics and gather relevant insights.
• Build a content calendar to maintain consistent engagement across all platforms and boost your brand's visibility.